I’ll go first: I haven’t been the best about guardrails around my kids’ “digital identity.”
Like a lot of parents, I posted the happy, the funny, and sometimes the very specific—team names, school logos, “We’re here!” vacation snaps. However, I’ve recently learned more about digital footprints, and while it didn’t send me into a shame spiral, it did nudge me toward a reset. There are simple ways for any parent to begin.
The big idea is this: move from impulse to intention. Researchers have long noted that parents often create a child’s first “digital dossier,” shaping an online identity years before kids can consent. There’s even a legal name for it: “sharenting.” It highlights the tension between a parent’s right to share and a child’s interest in privacy as they grow. At the same time, many parents use social media for community and advice, which is understandable—and common. The goal isn’t to quit celebrating our kids; it’s to celebrate with thoughtful guardrails.
A practical first step is to set a few family rules you can actually remember. The American Academy of Pediatrics recommends families create a media plan—simple, written norms for what gets shared, when, and with whom. Their online tool walks you through age-by-age decisions and helps you revise as kids grow. Many families land on versions of this: no live location tags, no medical details, avoid pairing full names with school or team identifiers, and post after you leave a place instead of while you’re there. UNICEF’s parent guidance adds quick wins like turning off geotagging in your camera settings and checking app privacy defaults so your photos aren’t broadcasting more than you intend.
Consent can start early and evolve.
For little ones, consent looks like choosing dignity on their behalf—skip bath or swimming pics, diaper shots, discipline scenes, or medical specifics that might follow them later. As kids enter school age, ask before you post and offer options: “Okay to text to grandparents? Okay in our private album? Okay to post?” By the tween/teen years, many experts suggest treating consent as a negotiated default—assume “no” unless you hear “yes,” and invite kids into the decision. This shifts the culture at home from “parents publish everything” to “parents steward.”
If you want a quick gut-check before sharing, try three questions: Who is this for? What does it reveal (face, name, school, routine, location, health)? How might future-them feel about this? If anything snags your stomach, save it to a private album instead of a public feed. Many parents find they still share faces—just with fewer breadcrumbs in the caption and without real-time location.
That middle lane keeps joy public and privacy intact.
Cleaning up older posts doesn’t require burning your archive. Start with the highest-risk items (partial nudity, health details, discipline, or posts that reveal routines/locations), then narrow the audience on what remains. Update tag settings so you approve what appears on your profile.
Schools, teams, and clubs deserve a glance, too. Read those photo permission forms—most let you opt into yearbooks or private galleries but out of public websites. If your league posts to public pages, ask whether they can use a password-protected gallery or skip tags with children’s names. One gracious question often resets the group norm.
If you’re co-parenting or have a big extended network, write the basics down so everyone’s pulling in the same direction: what you’ll share, where you’ll share it, and how you’ll handle requests. Keeping it simple and documented lowers the temperature and reduces “But I didn’t know” moments. (The AAP’s family media plan is a helpful template to reference together.)
And because the point of all these photos is connection, don’t forget the fun alternatives: a private shared album for the inner circle, a rotating digital frame at Grandma’s, printed photo books on the coffee table. You’ll often end up sharing more with the people who matter—and less with the entire internet.
None of this requires perfection.
Parents are already carrying a lot, and surveys from The National Poll on Children’s Health show that concerns about kids’ device use and social media are top-of-mind across the country. The win isn’t a spotless feed; it’s a steadier habit: celebrate broadly, protect quietly, and invite your child’s voice as they grow.
I’ll end where I began: I’m not great at this. I’m just starting this new journey of learning how and why to protect my children’s digital identity. I plan to keep sharing the joy of our family, but with guardrails that let my kids inherit more control over their own stories. If you’re starting here too, you’re right on time.
Lauren Hall is the President and CEO of First Things First. Contact her at [email protected].


